Silver Street combines a range of marketing disciplines to create, develop and evaluate unique, creative and successful marketing campaigns for our clients. Our core business is that of promoting a carefully-identified range of niche collective investment funds and other investment products through highly focused marketing initiatives. While you are concentrating on allocating capital and managing your funds we will focus on raising the profile of your funds and your business and in turn enhance your company’s performance.

Our key areas of expertise are:

Database Management

However creative and relevant your marketing message may be, its success rests on the relevance and effectiveness of the target market. Over time, Silver Street Marketing has carefully selected and developed a highly-focused, accurate and current database of investors whose criteria closely match the ideal targets for your funds. Our collection of names, which exceeds 200,000 records, comprises:

• Independent Financial Advisers;
• Stockbrokers and Private Client Investment Managers;
• Channel Islands and Isle of Man investment houses and private banks, and;
• Other professional investors
• Accounts
• Lawyers
• Financial PR
• High net-worth private investors
• PLC directors

We will work with you to match as accurately as possible your company’s marketing message to the target market which will generate the most effective responses.

Branding

It is critical that your brand image accurately and effectively represents your company and its products and services. Silver Street Marketing will take time to understand your business and your objectives. We will work with you to create a new brand image, including devising a new logo and strapline. We are creative and innovative yet value many traditional ideas.

We are also experts at re-branding or developing an existing brand image. All too often a company will develop its range of products and services in line with a changing market but may fail to bring its image up to date to reflect that. This is where Silver Street’s expertise can help ensure you stand out from the crowd.

Website creation and management

We engineer, design and manage websites for clients. Websites can be powerful marketing tools that lift income, or white elephants that cost much and produce little. After creation, updating, improving and adding to sites are vitally important tasks in order to keep your value propositions attractive and fresh in the eyes of investors and facilitators.
Websites do not generate income in isolation. Silver Street specialises in linking your website activity with: (a) direct mail; (b) email; (c) outbound telemarketing –activity; (d) sponsorship, and; (e) advertising and other promotional activity. It is important that websites be both informative and commercial.

B2B Publishing

Presentation documents
Making the right first impression is so important. Silver Street Marketing creates attractive, informative and highly effective investor presentation documents making it much easier for you to promote your funds to investors and intermediaries. Our presentation documents are:

• Consistent
• Accurate
• Timely
• Highly informative
• Relevant
• Unique
• Creative

Fact Sheets
We are skilled in producing attractive and informative Fact Sheets on niche collective investment funds and other investment products. Distribution to relevant, carefully-targeted investment audiences can be via hard copy or electronically. Silver Street’s creative approach to the design of our Fact Sheets ensures maximum visual impact of your investment message to existing investors and prospective investors and facilitators.

Corporate Brochures
Silver Street’s team of creative and highly experienced copywriters can design both short and full corporate brochures for investment managers. These are vital parts of the marketing and promotional mix, enabling you to clearly differentiate your business, products or services from those of your competitors. Our brochures clearly and simply set out your value proposition, detail your operational plan and your team, and showcase your investment performance.

Direct Mail

Silver Street copy writes, designs and distributes creative and measurable direct mail and email campaigns to targeted professional investors, intermediaries and high net-worth private investors. Your campaign is carefully and innovatively designed in line with your corporate image and your product or service objectives.

Dramatically designed and powerful in their impact, e-marketing flyers reinforce your message without the cost of print, packing and postage. This effective, measurable method of promotion is increasingly used as a key element of many of our clients’ marketing campaigns. We have direct email addresses for all our professional contacts.

Where appropriate, we will use off-the-page advertising in relevant and highly focused journals, magazines, newspapers and other hard copy media, to reinforce clients' investment messages.

Silver Street will also arrange for you face-to-face meetings, road shows, seminars and forums, providing you with direct and personal access to current and prospective investors.

Indirect Marketing - Sponsorship and Events

Enhancing your brand image through indirect marketing is an important and integral part of an effective marketing campaign. Through sponsorship, events and other indirect marketing initiatives Silver Street Marketing will develop your campaign with the aim of achieving the following outcomes:

• To entertain existing high level contacts, in order to maintain and enhance their attitude towards your business.
• To enable you to prospect new clients and develop and increase your core client base.
• To leverage into a much bigger brand awareness campaign.
• To enable us to obtain additional media coverage off these events on your behalf.
• To enable us to develop for you new, related streams of activity such as conferences, road shows and exhibitions which accelerate the expansion and acceptance of your brand by the chosen target audiences.

Where appropriate, we will introduce clients to sponsored events. This includes preparing and displaying all designed material, both external and internal. In addition, we are skilled in event management including entertainment organisation, catering, invitation design and mailing and a complete on-the-day management of an event.

Fund Launches and Presentations – From conception to delivery we will ensure that your products and services are effectively showcased to the right audience at the right time at the right place.

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