Step by step strategy to bring you long term success during covid-19
Present Solutions during a time people will hear them!
I know we are living in strange times with quarantines being issued all over the world but I wanted to make sure this stayed at the top of your mind. With all these people at home, I’ve seen engagement rising on Facebook.
The rise in engagement on Facebook can either be a good thing or a really bad thing for your ad. If you’re messaging is captivating and value based you will see your results increase. The bad thing about a rise in engagement is that if you have low quality ads there is a bigger consequence.
The opportunity right now is there, of course some might be saying it’s hard to find buyers or the risk of recession is to large… If you are truly building a business then you’ll be able to see past that and realize the larger picture.
Today’s opportunity isn’t about immediate ROI! It’s about valuable brand interaction & identity that will last into the future bringing larger returns and giving you the social proof and opportunity to beat larger companies entering the market. Of course there are returns you will capitalize on that will justify your immediate marketing and operation costs with some profit but even more importantly you’re setting up ROI for the future that will keep coming back through audiences that are captured today.
Below is an outline of an ad strategy that you can implement today and help create more brand engagement, identity and ultimately more leads. If you’d rather watch the video training above it goes over step by step how to set up the same strategy.
creating Ads During Covid-19
Campaign Breakdown - Objective Video Views - We’ve been running these ads in multiple campaigns depending on the goal that we’ve been focusing on. For today’s strategy we are going to go over increasing your Video Views Audiences so that you can collect and segment all of the people engaging with your ad while keeping the door open for lead conversions.
Target Audience - Special Look A Like Audience or Custom List - If you haven’t uploaded a custom list of Motivated Sellers you are missing out on one of the best features of running a Facebook campaign, so I definitely suggest you start doing so. Custom audiences give you more control and help insure more motivated leads but if you don’t have any lists to upload feel free to target using interests.
Ad Creative - Video - I like to start with videos in my creative because you can collect more audiences from them. Since Facebook tracks how long people view your videos you can actually keep that data for up to 365 days and send people ads who have watched your video from 3 seconds all the way to the end. You get to choose based on the watch time how motivated that audience is and create specific ads to retarget them. If you’re a little camera shy don’t worry, images can still do the trick but be sure to not have to much text in the photos and to turn them into Facebook slideshows.
If you decide to go with a custom video I’d recommend using your cellphone and film talking into your camera face to face. The reason why is because there are more and more ads allowed on a Facebook user’s feed every day but the more personable you can make yours the better it will perform. By showing your face it will make the user stop their scroll for a little bit longer than usual and that gives us the opportunity to show the benefit we give in our ad.
Generally these type of videos tend to perform best when they are around 1-2 minutes long. For this particular ad I would say be sure to address COVID-19 right at the beginning and how you understand the frustration and fear that those people who are in need of moving quickly have right now, this is not to be used as a way to increase fear but rather be a brief second to show somebody that you hear and understand their fears and frustrations. From there you dedicate the rest of the time left in the video to purely giving benefit by describing what you do to help them.
Ad Text - I follow the same structure for all my ads.
Outline the problem, let the viewer know you hear and understand them.
Provide value by telling them everything you provide for their benefit.
Re-state who is the best fit and why.
I’ve included an example below…
Selling your home quickly may be harder than ever in these times. We understand you may not want to open your door to strangers or lose money paying for fees you could use somewhere else. We are offering a solution to help make the process easier & you more comfortable.
We buy homes “As-Is” with cash, we pay all the fees while you get to choose the closing date. Don’t worry we can even get the process started without entering your home. To learn more about a cash offer go to our website …… or give us a call at …..
It’s Time to make a difference
We are personally in this business because we know there are motivated sellers out there that need your custom solutions and we want to make sure you are heard. If you need a step by step on how to create these ads please check out the video at the top of this screen!
We do provide services to do this for you or go into more in depth, feel free to check those out below.
Done for you
Recommended For Larger Budgets
Let us do all the work! We will completely customize your Retargeting strategy. Connect all of your marketing channels and increase your ROI. From ad creation to sending you the lead, we take care of it all!
Hybrid Plan
$1000 (one time) Investment
Let us do the heavy lifting! We will create the entire strategy for you! All you have to do is click a few buttons, change some ads from time to time and let the leads start flowing in! We can have everything ready this week!
Learn Our Secrets
$600 (one time) Investment
Confident in your own abilities but need a nudge in the right direction? Then this is the best option for you! We’ve built a course for any experience level! Learn how to create and maintain your results!
Successful marketing is all about delivering the right message to the right person at the right time. When done correctly it will increase your lead flow, make you more money and put you in a place to help more people. That is what you should expect when working with Silver Street Marketing. We’ve studied, tested and developed a unique strategy that puts your business in front of the right people in the right place with the right message but most importantly at the right time.